We believe that skincare and make-up shouldn’t be separated. The science of skin health has evolved vastly, and advanced technologies make it possible for colour pigments and skincare ingredients to blend and offer clean beauty and care in one. All our formulas are designed to energise skin from within and protect it from daily environmental stressors. Be it a high mineral SPF in a foundation, an anti-pollution filter in our serum or a powerful antioxidant in your daily powder, we always keep your skin protected.
While we aim for our products to be as natural as possible, it is equally important that our ingredients are effective and safe. We have learnt that ‘natural’ is not always good and effectively benefiting skin health, and that ‘synthetic, lab-based ingredients’ are not always bad. Therefore, we formulate with precious rare ingredients of the highest purity and consequently avoid ingredients linked to unfavourable or harmful health effects.
We call our philosophy clean modernism. It is driven by our founders and their Greek heritage and a reflection on Greek sunlight with all its colours, not the monochrome, universal and neutral modernism because we are creating a new standard by merging clean formulas, maximum protection and care into ONE.
We are applying clean modernism not only to our formulas but to all aspects of our business. This has not always been easy, especially in the beauty industry where perception is more powerful than reality. But we are continually working to push the boundaries further as we are driven by science and our commitment to sustainability.